Keep Your

BUYERS

IN THE FLOW

Tell a compelling story to sell more art & grow your list.

You've got a story, and so does your buyer.
Do you know how to tell yours so that it connects with theirs?

Buyers can have different motivations, but they all want the same thing…

...to find art that fits into their story.

Whether they want to be inspired, make a statement, or collect art that reflects their personality, it’s important for them to find a connection between what they value and your artwork.

Discover Buyer Intent to Create a Compelling Connection
Between Your Story and Theirs

Discover Buyer Intent to Create a Compelling Connection Between Your Story and Theirs

Identify
Buyer
Motivation

Keeping buyers' attention is hard. We make it easy by helping you connect your story to their motivation & intention.
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When buyers are prompted with the right questions, they not only reveal what’s motivating them; they become more engaged and eager to learn about your work.

Understand
Your
Connection

Establish a meaningful conversation by providing buyers with the information they care about most.
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When you identify a buyer’s intention, you can easily create a connection by sharing the parts of your story that resonate with their reasons for collecting art.

Grow
Your
Audience

Turn first-time visitors to your studio & website into loyal followers with the right engagement process.
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Learn how to reward visitors & guests by providing them with exclusive access to your content. By demonstrating appreciation, you'll encourage them to signup to your list for more.

Keeping buyers' attention is hard work

Reach more buyers by connecting them to the content that matters most.
Schedule a demo to learn more.

Our Process

Learn how our process works to attract more buyers and grow your audience.

Buyer Assessment

Buyer Assessment. We work with you to determine the types of buyers who are most likely to be interested in your work. By focusing on the specific needs & wants of each type of buyer, you’ll be able to keep their attention throughout the sales process.

Story Generation

Once we identify your types of buyers, we then create unique ‘paths’ for each one to take on your website for the most engaging experience. Having content tailored to each buyer’s motivation establishes a personal connection

Story Presentation

Using storytelling strategies with imagery to represent your work, we craft a set of interactive ‘content flows’ that take buyers through the process of learning about your art. Whether they’re interested in your professional achievements or the statement your art strives to achieve, directing them to the information they care about is critical when buyers’ attention is limited due to the many distractions of the typical online experience.

Audience Engagement

As buyers are guided through the story that’s aligned with their motivation for collecting art, they are rewarded for joining your list by gaining exclusive access to collections, new works, and special events. As your list grows, so does engagement, as more followers are encouraged to join the conversation that’s actively happening on your website everyday.

Keeping buyers' attention is hard work

Reach more buyers by connecting them to the content that matters most.
Schedule a demo to learn more.

Artists helping artists

FLOW Arts Team

With over 20 years of combined experience helping artists with curation, ecommerce, and business strategy, Johnathan & Deb created  FLOW Arts to provide a solution for the lack of audience engagement often encountered with online presence.

With a degree in business & IT administration, along with experience working for fortune 500 companies such as GAP Inc & BlackBerry, Johnathan brings a strategic mindset that’s complimented by his creative approach to web design. Having spearhead & managed large art installations at Burning Man and the SF Love Parade, Johnathan welcomes the challenge of preserving creative vision throughout the process of effective & functional presentation.

Drawing from her education & experience as an interior designer, landscape architect, and jewelry designer, Deb brings a keen sense of balancing placement with artistic expression to create an experience that’s inviting for the newcomer and intriguing for the aficionado.

Drawing from her education & experience as an interior designer, landscape architect, and jewelry designer, Deb brings a keen sense of balancing placement with artistic expression to create an experience that’s inviting for the newcomer and intriguing for the aficionado.

With a degree in business & IT administration, along with experience working for fortune 500 companies such as GAP Inc & BlackBerry, Johnathan brings a strategic mindset that’s complimented by his creative approach to web design.

Get in touch

We value your feedback and are here to assist you. Whether you have a question, suggestion, or need support, feel free to reach out to us. Here are two convenient ways to get in touch:

  1. Email: info@flowartsconsulting.com
    For general inquiries or assistance, you can reach us via email. We typically respond within 24 hours.

  2. Contact Form: Please fill out the form on this page, and we’ll get back to you as soon as possible.

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